Head of China Sales, Shanghai based

Introduction

Our client is a food company operating within the FMCG industry.

Responsibilities

Develop and execute sales strategies to achieve business performance targets for food products in Mainland China

Lead strategic planning and implement initiatives to capture growth opportunities and strengthen market presence

Manage and support distribution channels to maximize sales objectives and to achieve best market coverage

Drive and inspire the sales team to deliver profitable growth and expand the customer base in both existing and new markets

Collaborate cross-functionally to achieve customer satisfaction, revenue generation, and long-term account goals

Build and maintain strong customer relationships, ensuring trust, loyalty, and effective issue resolution

Identify and pursue new business development opportunities and enhance market penetration

Streamline workflows and optimize sales processes to improve efficiency, reduce costs, and enhance team productivity

Partner with marketing teams to design and execute campaigns that strengthen brand visibility and drive demand

Requirements

University degree in a business-related discipline

Minimum 15 years of sales management experience, with at least 10 years in the China FMCG industry

Proven experience managing diverse sales channels including key accounts, distributors, wholesalers, and retailers

Strong background in key account servicing and networking, with established industry connections in China

Demonstrated ability to develop, coach, and motivate high-performing sales teams

Strong analytical and leadership skills; entrepreneurial, results-driven, and proactive mindset

Excellent communication skills; fluent in English and Mandarin

Frequent travel or station in China is required